Posted in How-tos, News
February 24, 2018

How ad-blocking works in Google’s Chrome.

Google has dubbed Chrome’s new functionality an “ad filter” rather than calling it an “ad blocker,” the far-more-common label for separate or baked-into-the-browser software that scrubs online ads from website pages.

That’s because Chrome does not, as do most ad blockers, eliminate all ads from all sites, then close up the now-empty spaces to make the page look more or less composed. Instead, Chrome looks for certain types of ads, those that the Coalition for Better Ads (CBA) says violate what the industry group calls its “Better Ads Standards,” then expunges ads from the sites displaying such pitches.

The standards have identified several ad types on the personal computer desktop and on mobile devices that CBA-released research claimed are the most annoying of all online advertisements.

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